Team
Introducing Our Team
Julie Simbro President
Julie Simbro is the President and Corporate Cheerleader of ACE Mystery Shopping.
Julie inadvertently began her mystery shopping career, while working for the Missouri State Highway Patrol, as a Motor Vehicle Inspector. One of her duties consisted of her covertly evaluating the quality of the safety inspection she would receive at official Missouri Safety Inspection stations, contracted by the state of Missouri. She enjoyed the role-playing and investigating aspect of this career.
Compliance issues can be devastating to business owners when employees aren’t compliant with the state and federal laws. Her vision was to help business owners to identify problems before they became catastrophic. Because of this experience working for the state, ACE Mystery Shopping was founded in 2001 and was operated as a part-time endeavor until she took a leap of faith in 2003 and dedicated herself to ACE Mystery Shopping. Today, ACE Mystery Shopping operates in all 50 states, as well as parts of Canada.
Julie enjoys spending time with her husband Kenny, kids and a menagerie of animals on their 149-acre farm in Central Missouri.
Deva Roberts Director of Operations
Deva Roberts is the Chief Opportunity Officer, which is a cross between the Director of Operations and Scheduling Coordinator.
When she came on board in 2003, Deva’s first task with the company was ordering pizzas! She worked on a special project in which auto parts stores were awarded a pizza party if they received a 100% shop. She was tasked with calling the auto parts stores, finding out what kind of pizza they wanted, and then calling a local pizza place and placing an order. While this may not be a routine “job” in this industry, we sometimes do crazy things for clients to make things work.
The pizza days are over for Deva, but now she spends her days calling, texting and emailing with shoppers to help us fulfill our shops. In addition to shoppers, she oversees the editing department.
Deva is a Mississippi girl and a true Southern Belle. She enjoys watching Netflix with her husband, Scott, and kids.
